STUMP Cactus Tips and Tricks
Brand Extension Package, App
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The STUMP PR package stems from the community-based branding STUMP currently has and expands upon that idea. The package provides a new and adventurous experience that allows the consumer to use the cactus seeds and hand-crafted pot to start their cactus journey while being prepared for the worst with the custom-made book and app. It’s a great way to get more people involved with the STUMP brand and allows for the STUMP community to grow and expand.
STUMP is a sustainable and friendly plant nursery that is fun for all ages while perfect for beginner plant owners and expert gardeners. With every plant, consumers receive a plant care card, but it doesn’t cover all of the common problems a new plant owner could experience.
The purpose of this conceptual PR package is to provide a new and adventurous experience that allows the consumer to use the cactus seeds and hand-crafted pot to start their cactus journey while being prepared for the worst with the custom-made book and app.
When designing this PR package, it was important to keep the heart of STUMP stores in mind. This made the package and the contents inside have the same effect of just walking into one of the ten STUMP locations available in the US.
Design Principles
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Use sustainable materials
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Remain true to STUMP’s brand
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Be minimalistic
The PR package comes in a branded gift box made just for the consumer.
The seed packet gives the consumer the opportunity to start their plant journey from scratch or go to a STUMP store and get a more mature plant.
The book allows new and existing plant parents to look through any issues they may experience with their cacti with a textured print for a more in-depth experience.
The pot allows new and existing plant parents to plant seeds or mature plants and features a drainage hole, which makes it perfect for all plants.
The app allows the consumer to interact with other plant parents about any issues, find more in-depth ways to treat any issues, and find a STUMP location for easy repotting or troubleshooting if needed. The app allows for a community to build within the STUMP brand and build a relationship between the company and the consumers.
